HYUNDAI MOTOR LAUNCHES IONIQ EV BRAND IN CHINA, UNVEILS TWO CONCEPT CARS
Hyundai Motor-China
SEOUL, April 10 (Yonhap) -- Hyundai Motor Co. on Friday officially launched its Ioniq electric vehicle (EV) brand in China, unveiling two new concept cars as it seeks to strengthen its presence in the Chinese market.
The South Korean automaker said it introduced the Ioniq Venus concept sedan and the Earth concept sport utility vehicle (SUV) at a brand launch event held in Beijing ahead of the Auto China 2026 auto show set to run later this month.
According to Hyundai Motor, the two concept models signal the company's renewed push in China and the future design direction of the Ioniq lineup tailored specifically for the country.
In China, Hyundai plans to adopt a new naming system for future Ioniq models based on planets, symbolizing a customer-centric service concept in which each vehicle is designed around user needs.
"Starting with the two concept cars unveiled today, we will continue to present products that reflect deep insight into Chinese customers and our genuine commitment to this market," said Li Fenggang, president of Beijing Hyundai Motor, the company's joint venture with China's Beijing BAIC Motor.
Hyundai Motor, whose sales in China reached 1.14 million units in 2016, has suffered from slumping sales since 2017 over a diplomatic dispute between Seoul and Beijing over the deployment of a U.S. anti-missile system in South Korea.
Hyundai Motor once operated six plants in China but now runs three -- two in Beijing and one in Sichuan -- after shutting down or selling the other three due to sluggish sales.
(END)
Copyright (c) Yonhap News Agency prohibits its content from being redistributed or reprinted without consent, and forbids the content from being learned and used by artificial intelligence systems.
2026-04-10T05:53:50Z